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Insights

Sustainability Advantage Position PS of Sweden AB as a world leader in sustainable anatomical bridles using ECO leather, highlighting eco-friendly materials and environmental stewardship to attract eco-conscious buyers and premium retailers.

Global Representation Leverage the extensive development cycle and global network to offer customised, locally supported products in key equestrian markets, expanding distribution through strategic partnerships and localized marketing.

Innovation Focus Emphasise rigorous 10 month product development with design and quality as top priorities to justify premium pricing and attract customers seeking highest performance gear in high-end show and competition segments.

Welfare Alignment Capitalize on the Ridely Horse Welfare partnership to position the brand as a welfare-forward option, opening conversations with retailers and institutions focused on ethical sourcing and education programs.

Growth Readiness With notable funding and sub-$1M revenue, target fast-growing boutique retailers and regional distributors that can scale with PS of Sweden AB, offering turnkey partnerships, marketing support, and co-branded campaigns.

Similar companies to PS of Sweden AB

PS of Sweden AB Tech Stack

PS of Sweden AB uses 8 technology products and services including Microsoft Advertising, Hotjar, Amazon Web Services, and more. Explore PS of Sweden AB's tech stack below.

PS of Sweden AB's Email Address Formats

PS of Sweden AB uses at least 3 email formats:
PS of Sweden AB Email FormatsExamplePercentage
First.Last@psofsweden.seJohn.Doe@psofsweden.se
96%
First.Middle@psofsweden.seJohn.Michael@psofsweden.se
4%
Last@psofsweden.comDoe@psofsweden.com
100%

Frequently Asked Questions

What is PS of Sweden AB's official website and social media links?

Minus sign iconPlus sign iconPS of Sweden AB's official website is psofsweden.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does PS of Sweden AB generate?

Minus sign iconPlus sign icon As of August 2026, PS of Sweden AB's annual revenue is estimated to be <$1M.

What is PS of Sweden AB's NAICS code?

Minus sign iconPlus sign iconPS of Sweden AB's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does PS of Sweden AB have currently?

Minus sign iconPlus sign iconAs of August 2026, PS of Sweden AB has approximately 16 employees across 2 continents, including Europe and North America. Key team members include Chief Executive Officer / Chief Financial Officer: M. M., Chief Assortment Officer: J. E. and Chief Marketing Officer - Interim: N. B. Explore PS of Sweden AB's employee directory with LeadIQ.

What industry does PS of Sweden AB belong to?

Minus sign iconPlus sign iconPS of Sweden AB operates in the Sporting Goods Manufacturing industry.

What technology does PS of Sweden AB use?

Minus sign iconPlus sign iconPS of Sweden AB's tech stack includes Microsoft Advertising, Hotjar, Amazon Web Services, Shopify, Microsoft 365, Klaviyo, Heroku and Adobe Creative Suite.

What is PS of Sweden AB's email format?

Minus sign iconPlus sign iconPS of Sweden AB's email format typically follows the pattern of First.Last@psofsweden.se. Find more PS of Sweden AB email formats with LeadIQ.

How much funding has PS of Sweden AB raised to date?

Minus sign iconPlus sign icon As of August 2026, PS of Sweden AB has raised $5.8M in funding. The last funding round occurred on Aug 14, 2020 for $5.8M.

When was PS of Sweden AB founded?

Minus sign iconPlus sign iconPS of Sweden AB was founded in 2011.
PS of Sweden AB logo

PS of Sweden AB

Sporting Goods ManufacturingStockholm, Sweden11-50 Employees

PS of Sweden AB, based in Stockholm County, designs and manufactures anatomical bridles for the equestrian market, prioritizing sustainability through the use of ECO leather. Each product undergoes an extensive development phase, averaging about ten months, with careful attention to function, design, and workmanship. The company pursues a global reach, building a wide network to achieve representation in major equestrian nations. In the broader sporting goods manufacturing industry, the firm targets customers who value durable, well-engineered riding equipment and a strong emphasis on quality. It operates as a small-to-mid-sized business and, in late 2025, formed a partnership with Ridely to support horse welfare education through Ridely's Horse Welfare Score initiative.

Section iconCompany Overview

Website
psofsweden.com
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2011
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $5.8M

    PS of Sweden AB has raised a total of $5.8M of funding over 1 rounds. Their latest funding round was raised on Aug 14, 2020 in the amount of $5.8M as a Venture Round.

  • <$1M

    PS of Sweden AB's revenue is estimated to be in the range of <$1M

Company Leadership

  • Chief Executive Officer / Chief Financial Officer at PS of Sweden AB
    M. M.
    Chief Executive Officer / Chief Financial Officer
    Mobile Phone
  • Chief Assortment Officer at PS of Sweden AB
    J. E.
    Chief Assortment Officer
    Mobile Phone
  • Chief Marketing Officer - Interim at PS of Sweden AB
    N. B.
    Chief Marketing Officer - Interim
    Mobile Phone
  • Head Of Operations at PS of Sweden AB
    S. H.
    Head Of Operations
    Mobile Phone
  • Chairwoman at PS of Sweden AB
    M. A. G.
    Chairwoman
    Mobile Phone

Employee Directory

  • Lead Designer – Equestrian Accessories & Leather Products at PS of Sweden AB
    E. H.
    Lead Designer – Equestrian Accessories & Leather Products
    Mobile Phone
  • Board Member at PS of Sweden AB
    H. J. W.
    Board Member
    Mobile Phone

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