Insights

Premium Niche Market PS of Sweden AB operates in the specialized segment of anatomically designed, eco-friendly bridles for equestrian sports, positioning itself as a high-end brand that appeals to discerning customers who prioritize quality, craftsmanship, and sustainability. This niche focus offers opportunities to tailor premium product offerings and elevate brand storytelling to attract luxury-minded clients and boutique retailers.

Global Representation Potential With a strategic goal to establish representation in all major equestrian nations, there is a significant opportunity for sales expansion by partnering with international distributors, retailers, and equestrian event organizers to boost market reach and brand visibility in key markets such as North America, Europe, and Asia.

Sustainability Differentiation The company's dedicated use of ECO leather and commitment to environmentally conscious manufacturing create a strong differentiator. Business development efforts could leverage this sustainability focus to attract eco-conscious riders, trainers, and institutions seeking ethically produced equestrian gear, aligning with current market trends toward greener products.

Product Development Commitment The extensive 10-month product development cycle underscores a focus on innovation and quality. Opportunities exist to promote the company's craftsmanship and custom solutions to bespoke buyers, high-end equestrian centers, and professional riders who value meticulous design and durability in their equipment.

Digital Engagement & Technology Utilizing cutting-edge web technologies like Next.js, Webpack, and Amazon SES suggests a strong digital foundation. There is potential to expand online marketing, e-commerce capabilities, and targeted digital campaigns to reach international customers directly, enhance brand awareness, and generate leads in competitive markets.

PS of Sweden AB Tech Stack

PS of Sweden AB uses 8 technology products and services including imgix, Webpack, Amazon Simple Email Service, and more. Explore PS of Sweden AB's tech stack below.

  • imgix
    Content Delivery Network
  • Webpack
    Development
  • Amazon Simple Email Service
    Email
  • Next.js
    Javascript Frameworks
  • Windows Server
    Operating Systems
  • Node.js
    Programming Languages
  • HSTS
    Security
  • Cowboy
    Web And Application Servers

Media & News

PS of Sweden AB's Email Address Formats

PS of Sweden AB uses at least 2 format(s):
PS of Sweden AB Email FormatsExamplePercentage
First.Last@psofsweden.seJohn.Doe@psofsweden.se
96%
First.Middle@psofsweden.seJohn.Michael@psofsweden.se
4%
Last@psofsweden.comDoe@psofsweden.com
100%

Frequently Asked Questions

Where is PS of Sweden AB's headquarters located?

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PS of Sweden AB's main headquarters is located at 4c Stureplan Stockholm, Stockholm 114 46 Sweden. The company has employees across 2 continents, including EuropeNorth America.

What is PS of Sweden AB's official website and social media links?

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PS of Sweden AB's official website is psofsweden.com and has social profiles on LinkedInCrunchbase.

What is PS of Sweden AB's NAICS code?

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PS of Sweden AB's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does PS of Sweden AB have currently?

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As of March 2026, PS of Sweden AB has approximately 14 employees across 2 continents, including EuropeNorth America. Key team members include Ceo/Cfo: M. M.Chief Assortment Officer: J. E.Chief Marketing Officer - Interim: N. B.. Explore PS of Sweden AB's employee directory with LeadIQ.

What industry does PS of Sweden AB belong to?

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PS of Sweden AB operates in the Sporting Goods Manufacturing industry.

What technology does PS of Sweden AB use?

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PS of Sweden AB's tech stack includes imgixWebpackAmazon Simple Email ServiceNext.jsWindows ServerNode.jsHSTSCowboy.

What is PS of Sweden AB's email format?

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PS of Sweden AB's email format typically follows the pattern of First.Last@psofsweden.se. Find more PS of Sweden AB email formats with LeadIQ.

When was PS of Sweden AB founded?

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PS of Sweden AB was founded in 2011.

PS of Sweden AB

Sporting Goods ManufacturingStockholm, Sweden11-50 Employees

World leader in the design and production of anatomical bridles. We use only the finest ECO leather there is and our hearts thrive for sustainability. 

We have a humble take on life, but we are not afraid of being self-confident. We believe that we have the right and obligation to believe in ourselves. Because we do!

We are a creative and brave company, and we thrive on innovation. If we were a construction company, we would be building the tallest building in the world. We want to use our drive and give something back to the equestrian sport that we love, and to the world! 

Every product we sell goes through a development phase of about 10 months on average. Every millimeter must be scrutinized, and even if the functionality is our top-most priority we never back down from our demands on design or quality. We let things take the time they need, because we want the product to be the best there is. While developing our products we have also established a vast network all over the world. We constantly work hard to achieve our goal of having representation in all the great equestrian nations of the world.

In our minds, everything is very easy. We kick off a process, conduct trials and errors, we try again, we cry, laugh and scratch our heads over intercultural negotiation differences. But we never lose our drive, even when we face big challenges. We like working with high ambitions. We ignore it when we hear "no...", "oh...", and "but, are you really..." along our path. We have stopped listening to negative opinions from outsiders. 

Right now we have put our business sprinter shoes on, and all we hear are our own voices telling us that we can!

Section iconCompany Overview

Headquarters
4c Stureplan Stockholm, Stockholm 114 46 Sweden
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2011
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    PS of Sweden AB's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    PS of Sweden AB's revenue is estimated to be in the range of $1M

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