PS212 Naming & Branding

Advertising ServicesNew York, United States11-50 Employees

We're a naming agency.

Naming products, companies, and more for the brands you know from start-ups to the Fortune 50 and everyone in between.

Our story:
Born out of a classroom in downtown New York City, our ethos as problem solvers drives the way we work to tackle every assignment.

Our big agency experience inspired us to ditch the do-it-all, standardized process for a focused, family-like partnership where we get to know our clients, then build a custom approach that suits their needs.

Client Partners:
Here are a few clients we’re working with and had the privilege of working for on previous assignments:
Microsoft, Google, Amazon, Sonos, Dole, GE, Kruger, Pfizer, Morgan Stanley, City of New York, Waymo, Cisco, Coach, Indeed, Weber, Wyndham, T-Mobile, Pearson, KPMG

non-profit
ACLU, Africa America Institute, Tiger Woods Foundation

start-ups
Braid, Etsy, Evident, Minted, Wisk, TrialSpark, Flock Freight

Specialties:
Brand Naming | Brand Architecture | Name Research I Preliminary TM Evaluations | Linguistic & Cultural Assessments I Brand Strategy | Naming Best Practices & Playbooks

For more information, please visit www.PS212.com and follow us on Twitter at @PS212Naming

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