PSFK Employee Directory
Market ResearchNew York, United States11-50 Employees
PSFK is a market research firm based in Brooklyn, New York, that has operated for more than twenty years. It combines in-depth trend research with AI-driven knowledge systems to help brands track markets, uncover insights, and shape strategy. The company serves leading brands across industries by turning complex trends into practical guidance for strategic decision-making. It targets organizations seeking to stay ahead in rapidly changing markets and consumer behavior, offering analysis that informs product development, marketing, and customer experience. A notable development in its recent activity is a 2020 collaboration with Splunk to explore tech-enabled approaches for delivering a connected, omnichannel retail experience.