Insights

Digital Payments Growth AstraPay operates in Indonesian digital payments with a broad consumer base and a mobile app that handles utility bills, BPJS, and health insurance payments, indicating ongoing demand for fintech solutions and partnerships that broaden coverage and verticals.

SME & Consumer Focus With 201-500 employees and a user-centric platform under Astra International, there are opportunities to offer scalable back-end integrations, merchant onboarding support, and marketing automation to expand merchant adoption and consumer engagement.

Data & Engagement Existing tech stack includes Power BI, Salesforce, HubSpot, Braze, and Google Cloud, suggesting openness to advanced analytics, CRM, and customer engagement tools; sales pitches can emphasize analytics dashboards, personalized messaging, and data-driven growth.

Revenue Levers Reported revenue of $50M-$100M signals a mid-market fintech customer with budget for technology modernization, integration projects, and premium support services, presenting opportunities for upsell in enterprise-grade solutions and security/compliance offerings.

Strategic Synergies As part of Astra International, AstraPay can be targeted for partnerships around ecosystem integration, cross-promotion with other Astra brands, and co-developed financial services that leverage existing relationships and distribution channels.

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PT Astra Digital Arta (AstraPay) Tech Stack

PT Astra Digital Arta (AstraPay) uses 8 technology products and services including Canva, Power BI, Salesforce, and more. Explore PT Astra Digital Arta (AstraPay)'s tech stack below.

Canva
Audio, Video, Graphics
Power BI
Business Intelligence
Salesforce
Customer Relationship Management
Google Cloud
Infrastructure As A Service
Braze
Marketing Automation
HubSpot
Marketing Automation
Agentforce
Marketing Performance Measurement
Adobe Creative Suite
Visualisation Software

PT Astra Digital Arta (AstraPay)'s Email Address Formats

PT Astra Digital Arta (AstraPay) uses at least 4 email formats:

PT Astra Digital Arta (AstraPay) Email Formats	Example	Percentage
First.Last@astrapay.com	John.Doe@astrapay.com	71%
First.M.Last@astrapay.com	John.M.Doe@astrapay.com	24%
First.Middle@astrapay.com	John.Michael@astrapay.com	4%
Last@astrapay.com	Doe@astrapay.com	1%

Frequently Asked Questions

What is PT Astra Digital Arta (AstraPay)'s official website and social media links?

PT Astra Digital Arta (AstraPay)'s official website is astrapay.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does PT Astra Digital Arta (AstraPay) generate?

As of October 2026, PT Astra Digital Arta (AstraPay)'s annual revenue is estimated to be $50M - $100M.

What is PT Astra Digital Arta (AstraPay)'s NAICS code?

PT Astra Digital Arta (AstraPay)'s NAICS code is 52 - Finance and Insurance.

How many employees does PT Astra Digital Arta (AstraPay) have currently?

As of October 2026, PT Astra Digital Arta (AstraPay) has approximately 293 employees across 2 continents, including Asia and North America. Key team members include Chief Executive Officer: R. A., Chief Marketing Officer: R. F. Y. and Vice President Partnership: K. K. Explore PT Astra Digital Arta (AstraPay)'s employee directory with LeadIQ.

What industry does PT Astra Digital Arta (AstraPay) belong to?

PT Astra Digital Arta (AstraPay) operates in the Financial Services industry.

What technology does PT Astra Digital Arta (AstraPay) use?

PT Astra Digital Arta (AstraPay)'s tech stack includes Canva, Power BI, Salesforce, Google Cloud, Braze, HubSpot, Agentforce and Adobe Creative Suite.

What is PT Astra Digital Arta (AstraPay)'s email format?

PT Astra Digital Arta (AstraPay)'s email format typically follows the pattern of First.Last@astrapay.com. Find more PT Astra Digital Arta (AstraPay) email formats with LeadIQ.

When was PT Astra Digital Arta (AstraPay) founded?

PT Astra Digital Arta (AstraPay) was founded in 2018.

PT Astra Digital Arta (AstraPay)

Q: What technology does PT Astra Digital Arta (AstraPay) use?

PT Astra Digital Arta (AstraPay)'s tech stack includes TikTok, Google, Tableau, ISO, Google Search Console.

Q: What is PT Astra Digital Arta (AstraPay)'s NAICS code?

PT Astra Digital Arta (AstraPay)'s NAICS code is 52 (Finance and Insurance).

Financial ServicesJakarta, Indonesia201-500 Employees

PT Astra Digital Arta, operating as AstraPay, is a financial services company that sits within Astra International. The AstraPay mobile app enables Indonesian consumers to carry out a range of digital payments to support daily life, including services such as electricity bills and BPJS and health insurance payments. The service aligns with rising consumer adoption of digital payments in Indonesia.

Based in Jakarta, the company is positioned as a mid-sized player in Indonesia's financial services sector, offering a dedicated platform for convenient digital transactions. Its focus is on providing easy access to routine payments through the AstraPay app for individual users. As part of a larger corporate group, AstraPay contributes to the broader digital payments ecosystem in Indonesia.