Expanding Game Portfolio KRAFTON has a diverse portfolio of popular games like PUBG: BATTLEGROUNDS, PUBG: NEW STATE, and TERA. Leveraging the success of these titles, there are opportunities to introduce new gaming experiences to attract a wider audience and increase sales.

Strategic Partnerships Recent partnerships with companies like Starbreeze for PUBG Payday and Ruckus Games Inc. for funding indicate a proactive approach to collaborations. Sales development representatives can explore similar partnerships to enhance product offerings and reach new market segments.

Technology Innovation Utilizing advanced technologies like Amazon Web Services and Nginx, KRAFTON demonstrates a commitment to innovation. Highlighting the technological edge in sales pitches can appeal to tech-savvy clients and showcase the company's capabilities.

Market Expansion With the launch of new games like Subnautica 2 and updates for existing titles, KRAFTON is actively expanding its market presence. Sales professionals can capitalize on these expansions by targeting regions where these games have a strong following to drive sales growth.

Competitive Positioning By benchmarking against similar companies like Epic Games and Riot Games in terms of revenue and employee size, KRAFTON can tailor sales strategies to position itself competitively. Identifying unique selling points based on financial metrics can help in gaining a competitive edge in the market.