Publitalia '80 Employee Directory
Advertising ServicesLombardy, Italy501-1000 Employees
Publitalia '80 serves as the advertising concessionaire for Mediaset's free networks, covering three generalist channels and 17 thematic channels. With more than four decades in operation, it combines editorial expertise with corporate communication needs, continually updating its offering to reflect market dynamics. The company manages the video-communication supply across formats—from standard tabular placements to special and unconventional executions—and includes branded content and brand integration. Since 2017, it has expanded into advanced TV formats, including addressable and interactive options for connected TVs, aligning linear and non-linear viewing through the Mediaset Infinity platform. It operates with other Mediaset concessionaires as part of the MFE ADVERTISING network, pursuing integrated multichannel planning to maximize advertising effectiveness. Based in Cologno Monzese, Lombardy, Publitalia '80 has operated for more than four decades and, in December 2023, received a HbbTV Award recognition for collaborative work on HbbTV TA and DVB-I with Mediaset.
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