Strong Industry Partnerships Pulse Canada collaborates with major organizations such as the Canola Council of Canada, Cereals Canada, and Protein Industries Canada, creating opportunities to offer integrated solutions and targeted products to key agricultural stakeholders.

Recent Funding Boost With recent provincial and national funding totaling $11 million, Pulse Canada has strengthened its capacity to expand initiatives, invest in innovation, and develop new market opportunities within the plant-based and pulse crop sectors.

Sustainable Agriculture Focus Research collaborations highlighting the environmental benefits of pulses, such as reducing greenhouse gas emissions, position Pulse Canada as a leader in promoting eco-friendly farming practices, appealing to environmentally conscious consumers and clients.

Market Development Initiatives Pulse Canada’s involvement in projects like the Protein Supercluster demonstrates their commitment to advancing new plant-based products, offering sales prospects in the food innovation and plant-based industries.

Technological Engagement Utilization of digital tools such as HubSpot, WordPress, and analytics platforms indicates a data-driven approach to marketing and engagement, opening avenues for tailored digital marketing and lead generation services.