Leadership Transition USB is undergoing a CEO transition with Courtney Knupp named as incoming CEO effective October 1, 2026. This presents a sales window to align high-level partnerships, procurement, and strategic initiatives with new leadership priorities and potential changes in funding posture.

Sustainability & Innovation The organization emphasizes U.S. soybean sustainability and value beyond the bushel, including partnerships like flame-resistant hydraulic fluid from high oleic soybean oil. This creates opportunities to offer advanced bio-based materials, environmentally friendly lubricants, and related supply chain solutions.

Industry Collaborations Recent collaborations with Fuchs Lubricants indicate USB openness to co-developing specialized products. This suggests potential for multi-party pilots, joint go-to-market programs, and technology licensing discussions with suppliers and manufacturers in high-value segments.

Checkoff Funds & Programs With a broad checkoff-funded program aimed at driving soybean innovation, there are avenues to present scalable programs, data analytics, farmer outreach platforms, and industry partnerships that align with USB’s mission and potential grant or contract-based engagements.

Growth & Scale USB operates at a mid-market level with revenue in the 25–50 million range and a 51–200 employee base, indicating capacity for expanded sponsorships, membership-based services, and enterprise technology deployments that can be offered through vendor solutions, training, and platform integrations.