Pulselive
Technology, Information and InternetEngland, United Kingdom51-200 Employees
Pulselive was a London-based technology company in the technology, information and internet sector, focusing on digital experiences for sport and fan engagement. Historically, it formed part of Sony’s sports entertainment portfolio, a group that included Hawk-Eye Innovations, acquired in 2011 to explore new ways to bridge the real and virtual worlds of sport. The brand has since rebranded as part of Beyond Sports, and the original Pulselive site is no longer active, with current updates directed through Beyond Sports' LinkedIn page. The company is based in London, England. It operates as a mid-sized player in the tech and internet services landscape, serving sports organizations and fans seeking enhanced digital engagement. Its activity is evidenced by participation in industry events such as the ISC Women's Sport Business Awards 2025, where WTATennis.com's launch of the new WTA website was recognized in the Innovative Fan Engagement in Women's Sport category. Pulselive's history and branding are tied to Sony's broader efforts to create sports entertainment experiences that bridge real-world events with digital platforms.