PUMP! Underwear Employee Directory

Retail Apparel and FashionQuebec, Canada11-50 Employees

PUMP! Underwear is a Montreal-based brand in the retail apparel and fashion sector that focuses on men’s underwear, including boxer briefs, briefs, and jockstraps. The company emphasizes bold color pairings—typically reds, whites, and blacks—and a sporty, athletic aesthetic in its imagery and design approach. It prioritizes fabric selection, often working with custom fabrics, to create underwear that aims to be natural and comfortable while durable and high-quality. The brand targets men seeking stylish, athletic-inspired undergarments that balance comfort with longevity, and it differentiates itself through distinctive designs paired with a commitment to quality and authenticity. In April 2026, the brand released a WASHED Denim-Coded Collection Commercial, a notable recent campaign development.

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