Established Quality Brand Punto Blanco has a long-standing presence in the apparel industry since 1948, emphasizing high-quality products and fashion-forward designs, making it a trusted brand among its customers.

Diversified Product Range The company specializes in a variety of textile products, including socks, underwear, homewear, and aquawear for all age groups, providing multiple cross-selling opportunities across different apparel categories.

Digital Engagement Initiatives Recent marketing efforts, such as launching an advent calendar on Instagram, indicate a strong focus on engaging consumers via social media, which can be leveraged for targeted digital marketing and promotional campaigns.

Moderate Revenue Scale With revenues estimated between 25 to 50 million USD and 51-200 employees, Punto Blanco represents an SME with growth potential suitable for scalable sales solutions, especially in regional and international markets.

Tech-Enabled Marketing Utilization of various digital tools like Facebook Pixel, WhatsApp Business, and website functionalities suggests a modern approach to customer interaction and analytics, providing opportunities for customized marketing and data-driven sales strategies.