Strong Market Presence Sloggi has established itself as the leading brief brand in Europe with extensive distribution across 3,600 controlled points of sale and a significant online presence, offering a solid foundation for expanding into new retail channels or geographic markets.

Luxury and Comfort Focus With a reputation for innovative, comfortable, and skin-friendly intimate apparel, Sloggi appeals to consumers seeking premium bodywear, presenting opportunities to upsell related products like activewear or organic material lines to health-conscious and eco-friendly customer segments.

Digital Expansion Recent moves towards independent online shops in multiple European countries and omnichannel leadership roles suggest a growing emphasis on digital channels, making targeted online marketing and personalized e-commerce solutions promising avenues for increasing sales.

Innovation-Driven Collections The launch of technologically advanced, organic, and skin-friendly collections like the Autumn-Winter line indicates a strategic focus on innovation, providing potential collaboration or technology integration opportunities for businesses offering eco-conscious and functional fabric solutions.

Leadership and Strategic Growth New leadership appointments and a focus on expanding categories such as workout and organic materials highlight an active strategic growth phase, offering opportunities for partnerships in manufacturing, sustainable textiles, or innovative comfort technologies to complement their market expansion.