New Collection Launch Sloggi recently launched its Autumn-Winter collection, featuring technology-infused organic materials. This presents an opportunity for sales representatives to showcase the innovative and contemporary line to customers looking for versatile and skin-friendly intimate apparel.

CEO Change Impact With the appointment of a new CEO, Paul Gautier, there is a potential for a shift in strategic direction or focus within Sloggi. Sales development representatives should capitalize on this change to establish new relationships and understand any evolving sales priorities.

Product Expansion in UK Sloggi unveiled a new campaign in the UK for its Oxygene range of bras, indicating a push for market expansion. Sales professionals can leverage this development to introduce the refreshed product line to existing and potential customers in the region.

Strategic Partnerships Collaborating with media entities like PEDESTRIAN.TV can offer a confidence boost to customers. Sales reps should explore similar partnership opportunities to enhance brand visibility and attract new clientele seeking empowering and modern bodywear.

Omnichannel Growth Sloggi's promotion of Alex Cara to Global Head of Omnichannel highlights a focus on seamless customer experiences. Sales development teams should align their strategies with the brand's omnichannel approach to provide a consistent and integrated sales journey to customers across all touchpoints.