Insights

Market leadership Sloggi is a long-established leader in European intimate apparel, backed by Triumph with extensive wholesale reach and multiple owned online shops, indicating strong distribution channels and a potential for cross-sell partnerships with complementary brands or retailers.

Omnichannel growth Leadership roles in omnichannel and international expansion suggest ongoing investment in digital commerce and retail integration, presenting opportunities for technology partners, CRM, and digital marketing services to enhance omnichannel experiences.

Tech-friendly Adoption of diverse tech stack including AWS, Salesforce, OneTrust, Snowplow and analytics tools indicates openness to data-driven solutions, marketing automation, privacy compliance, and performance analytics services.

Product innovation Recent AW/Autumn-Winter collections blending technology with organic materials signal a readiness to collaborate on sustainable materials, fabric innovation, and co-branded campaigns with suppliers or tech-enabled textile partners.

Global reach With Europe and Asia markets and measured leadership in wholesale channels, there are procurement and licensing opportunities, regional partnerships, and channel-specific marketing programs to accelerate sales growth across new geographies.

Similar companies to sloggi

sloggi Tech Stack

sloggi uses 8 technology products and services including Microsoft Advertising, Microsoft Clarity, Snowplow, and more. Explore sloggi's tech stack below.

Media & News

sloggi's Email Address Formats

sloggi uses at least 1 email format:
sloggi Email FormatsExamplePercentage
First.Last@sloggi.comJohn.Doe@sloggi.com
100%

Frequently Asked Questions

What is sloggi's official website and social media links?

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sloggi's official website is sloggi.com and has social profiles on LinkedIn.

How much revenue does sloggi generate?

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As of August 2026, sloggi's annual revenue is estimated to be $500M - $1B.

What is sloggi's NAICS code?

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sloggi's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does sloggi have currently?

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As of August 2026, sloggi has approximately 32 employees across 4 continents, including Europe, North America and Asia. Key team members include Head Of Brand Marketing & Communications Europe: K. M., Head Of Sales Uk: A. A. and Head Of Product Merchandising: A. D. Explore sloggi's employee directory with LeadIQ.

What industry does sloggi belong to?

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sloggi operates in the Retail Apparel and Fashion industry.

What technology does sloggi use?

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sloggi's tech stack includes Microsoft Advertising, Microsoft Clarity, Snowplow, Amazon Web Services, WordPress, OneTrust, Salesforce and Microsoft 365.

What is sloggi's email format?

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sloggi's email format typically follows the pattern of First.Last@sloggi.com. Find more sloggi email formats with LeadIQ.

When was sloggi founded?

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sloggi was founded in 1979.
sloggi logo

sloggi

Retail Apparel and FashionAargau, Switzerland11-50 Employees

sloggi is a Swiss-based brand that designs underwear and swimwear focused on everyday comfort for both women and men. Founded in 1979 and headquartered in Bad Zurzach, Aargau, it operates as part of Triumph International, a global group with extensive wholesale reach and multiple online shops.

It has long been one of the best-selling brief brands in Europe and today offers intimate apparel and swimwear across Europe and Asia. In 2023, sloggi launched an Autumn-Winter collection that blends technology with organic materials to create a versatile, skin-friendly line. Its products are distributed through a network of controlled points of sale and Triumph’s own online channels, serving consumers seeking comfortable, wearable everyday wear.

Section iconCompany Overview

Website
sloggi.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1979
Employees
11-50

Section iconFunding & Financials

  • $500M - $1B

    sloggi's revenue is estimated to be in the range of $500M - $1B

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