Pura Vida Employee Directory
Retail Apparel and FashionCalifornia, United States501-1000 Employees
Pura Vida began as the maker of the original friendship bracelet and has since evolved into a lifestyle brand offering colorful, versatile accessories designed for mix-and-match styling. It operates in the retail apparel and fashion space, focusing on casual pieces that are accessible for everyday wear. The company is a certified B Corp and partners with sustainable factories across six countries that ethically employ workers. Since its founding in 2010, Pura Vida has donated more than $5 million to causes supporting the planet and its people. Based in La Jolla, California, the brand expanded its product line over time, including a debut sunglasses collection launched in June 2026.