Insights

User Safety & Trust There is a clear emphasis on safety and authentic connections, evidenced by features like Safety Signal and My Media Rules which could be leveraged to upsell premium verification, privacy controls, or enterprise trust solutions to partners and users seeking safer dating experiences.

Design & Engagement Recent product updates include a major feed redesign and category-first media controls, signaling a focus on engaging user experience. Sales opportunities exist in offering UX optimization services, personalized onboarding, or premium feature bundles to improve retention and monetization.

Tech & Scalability The tech stack shows cloud-native, containerized infrastructure (GCP, Kubernetes, Docker) with observability tools (Amplitude, Grafana) suggesting readiness for personalized data-driven experiences. Potential upsell includes managed cloud, telemetry integration, and data analytics partnerships.

Growth & Monetization Reported revenue in the high tens of millions with a mid-size team indicates expansion potential and budget for strategic partnerships, such as monetization optimization, subscription resilience, and premium access models for new markets or features.

Global & Partnerships Frequent feature launches and international press presence, including Berlin-based branding and collaborations, point to opportunities in regional partnerships, localized content, and co-marketing with complementary brands to scale user acquisition.

Similar companies to Pure App

Pure App Tech Stack

Pure App uses 8 technology products and services including Amplitude, Grafana, HashiCorp Terraform, and more. Explore Pure App's tech stack below.

Pure App's Email Address Formats

Pure App uses at least 4 email formats:
Pure App Email FormatsExamplePercentage
F.Last@pure.appJ.Doe@pure.app
62%
First@pure.appJohn@pure.app
24%
FL@pure.appJD@pure.app
9%
First.L@pure.appJohn.D@pure.app
5%

Frequently Asked Questions

What is Pure App's official website and social media links?

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Pure App's official website is pure.app and has social profiles on LinkedIn and Crunchbase.

How much revenue does Pure App generate?

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As of August 2026, Pure App's annual revenue is estimated to be $100M - $250M.

What is Pure App's NAICS code?

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Pure App's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Pure App have currently?

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As of August 2026, Pure App has approximately 81 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: L. D., Chief Product Officer: S. V. and Chief Technology Officer: P. S. Explore Pure App's employee directory with LeadIQ.

What industry does Pure App belong to?

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Pure App operates in the Technology, Information and Internet industry.

What technology does Pure App use?

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Pure App's tech stack includes Amplitude, Grafana, HashiCorp Terraform, Docker, Kubernetes, Jenkins, Google Cloud Platform and Atlassian Confluence.

What is Pure App's email format?

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Pure App's email format typically follows the pattern of F.Last@pure.app. Find more Pure App email formats with LeadIQ.

When was Pure App founded?

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Pure App was founded in 2013.
Pure App logo

Pure App

Technology, Information and InternetBerlin, Germany51-200 Employees

Pure App is a technology company based in Berlin, Germany, operating a dating app within the technology, information and internet industry. The platform targets curious creatives, offering a space to be open about desires, honest about intentions, and clear about boundaries, and to connect with like-minded individuals to explore new experiences in a safe and supportive environment. The company has between 51 and 200 employees and maintains its website at https://pure.app. Its tech stack includes SaltStack, Figma, git, Cloudflare DNS, Google Fonts API, X-Content-Type-Options, Yandex Webmaster, and Atlassian Confluence. Recent developments include a redesign of the user feed announced on April 15, 2026, and the Safety Signal feature launched on December 11, 2025 to share location and date information with a trusted contact.

Section iconCompany Overview

Website
pure.app
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Pure App's revenue is estimated to be in the range of $100M - $250M

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