Pure Hockey Employee Directory
RetailMassachusetts, United States501-1000 Employees
Pure Hockey is a retail company focused on hockey equipment, apparel, and accessories, operating two ecommerce sites and more than 80 stores across 26 states. It markets gear through its Pure Hockey and Pure Goalie brands and serves players and goaltenders with a broad assortment of equipment and related items. The business is headquartered near Boston, in Holliston, Massachusetts, and traces its origins to 1994; it was acquired in 2008 by David Nectow and Sal Tiano, who had begun the venture in 2002 with a single Massachusetts store. It maintains formal partnerships with national hockey organizations, including serving as the Official Hockey Equipment Retailer for USA Hockey and as a Retail Partner of the NHL/NHLPA Learn to Play program. In 2026, Pure Hockey expanded its footprint through the acquisition of Hockeyworld, extending its reach with 22 locations in the Midwest. The company has grown both through internal expansion and strategic acquisitions, broadening its geographic footprint and online presence.
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