Insights

Growth Opportunity Small team size and recent product launches indicate a drive for scalable, high-impact solutions. Target their e-commerce and filtration product lines with enterprise-grade support, automation, and premium service packages to lock in repeat purchases and reduce churn.

Customer Support Expansion Launched 24x7 phone support signals emphasis on service reliability. Offer omnichannel customer care platforms, AI-assisted support, and SLA-backed helpdesk integrations to enhance customer satisfaction and drive higher conversion for Crystalline filtration products.

Premium Brand Positioning Crystalline as an ultra premium filtration brand presents opportunities to upsell into premium packaging, extended warranties, and subscription filter programs. Propose value-added bundles and maintenance plans to increase average order value.

Tech and Payments Readiness Existing tech stack includes modern cloud, analytics, and payments tools. Position data-driven marketing, checkout optimization, and recurring billing solutions to support growth while keeping the user experience seamless.

Funding and Growth Readiness Revenue in the low-to-mid single digits with ambitious expansion shown by product launches. Present scalable automation, logistics optimization, and international expansion services to accelerate sales velocity and broaden market reach.

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Pure Illusion Tech Stack

Pure Illusion uses 8 technology products and services including Microsoft Clarity, Wix, BigCommerce, and more. Explore Pure Illusion's tech stack below.

Pure Illusion's Email Address Formats

Pure Illusion uses at least 1 email format:
Pure Illusion Email FormatsExamplePercentage
First.Last@pureillusion.comJohn.Doe@pureillusion.com
100%

Frequently Asked Questions

What is Pure Illusion's official website and social media links?

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Pure Illusion's official website is pureillusion.com and has social profiles on LinkedIn.

How much revenue does Pure Illusion generate?

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As of September 2026, Pure Illusion's annual revenue is estimated to be $1M - $10M.

What is Pure Illusion's NAICS code?

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Pure Illusion's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Pure Illusion have currently?

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As of September 2026, Pure Illusion has approximately 5 employees across 1 continents, including North America. Key team members include Chief Executive Officer: J. M. Explore Pure Illusion's employee directory with LeadIQ.

What industry does Pure Illusion belong to?

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Pure Illusion operates in the Technology, Information and Internet industry.

What technology does Pure Illusion use?

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Pure Illusion's tech stack includes Microsoft Clarity, Wix, BigCommerce, Google Workspace, OpenAI, Google Cloud, Lodash and Stripe.

What is Pure Illusion's email format?

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Pure Illusion's email format typically follows the pattern of First.Last@pureillusion.com. Find more Pure Illusion email formats with LeadIQ.

When was Pure Illusion founded?

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Pure Illusion was founded in 2017.
Pure Illusion logo

Pure Illusion

Technology, Information and InternetNorth Carolina, United States2-10 Employees

Pure Illusion, a technology company based in Durham, North Carolina, focuses on advancing access to clean, purified air by developing products under its Crystalline brand. The firm aims to enable people worldwide to replace air purifier filters on time and with confidence, addressing the trade-off many face between maintaining air quality and other life needs. It operates in the technology, information and internet sector and positions itself as tackling practical filtration challenges through a dedicated approach to Ultra Premium filtration, with a recent emphasis on customer support accessibility. The company, small in size, emphasizes its mission to broaden the reach of reliable air purification solutions and to support customers through continuous service efforts, including a 24x7 phone line launched in early 2023.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Pure Illusion's revenue is estimated to be in the range of $1M - $10M

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