Direct Interchange Processor Pure Payments has a direct interchange processor relationship with Chase Bank, enabling the provision of significant savings on merchant processing rates and fees. This competitive advantage can be highlighted to attract companies seeking cost-effective payment solutions.
Technology Infrastructure Pure Payments utilizes a robust tech stack including Google Cloud, PHP, Nginx, and other tools. Leveraging modern and reliable technology can be a key selling point to appeal to tech-savvy businesses looking for secure and efficient payment processing solutions.
Market Expansion Potential With a focus on offering savings to companies of all sizes, Pure Payments has the opportunity to target a wide market segment. Tailored sales pitches can be developed to address the unique payment processing needs of both large corporations and small businesses.
Competitive Landscape Positioning Among similar companies like PayPal, Stripe, and Square, Pure Payments differentiates itself through personalized service and a direct partnership with Chase Bank. Emphasizing these distinctive features can strengthen its competitive positioning in the market and help attract new clients.
Global Reach Potential Considering the success of companies like Adyen and Worldpay with a global presence, Pure Payments can explore opportunities for international expansion. Highlighting its existing relationships and cost-saving benefits can assist in tapping into new markets beyond the United States.