Purebaby Australia Employee Directory
Retail Apparel and FashionVictoria, Australia11-50 Employees
Purebaby Australia is a retailer focused on clothing for babies and toddlers, produced from 100% organic cotton. Its range covers basics, seasonal fashion, sleepwear, home items, and accessories. The company operates an omnichannel model with its own retail locations across Victoria, New South Wales and Queensland, concessions in David Jones stores, wholesale partnerships, and online sales. It was founded in 2002 by Mirabai Winford, who started the brand after seeking fashionable, affordable organic cotton clothing for her own baby. The head office is located near Melbourne's central business district, situating the business in Victoria, and in 2020 Purebaby expanded its range to include swimwear for babies and toddlers.