Broad Distribution Leverage Purina Mills' nationwide network of cooperatives, independent dealers, and large retailers to expand reach of new feeds and specialty technologies. Implement dealer trainings, co branded promotions, and streamlined ordering to drive incremental sales across poultry, beef, dairy, swine, and lifestyle animals.

Equine Poultry Growth Capitalize on existing partnerships with equine venues and retailers to promote specialized feeds and additives. Promote Farm to Flock Layer Feed and other premium lines to expand cross selling into horse, poultry, and companion animal markets through partner stores and events.

Tech Enabled Nutrition Promote probiotic supplement and microbiome testing kit as a data guided nutrition program. Pair these with access to expert nutritionists and veterinarians to offer personalized feed regimens, increasing stickiness with partners and driving higher average order value.

CSR Partnerships Highlight sustainability and social impact through collaborations with shelters, scholarships, and community programs to attract retailers and producers looking for responsible sourcing. Propose co branded donations or education initiatives with dealers to lift loyalty and generate incremental volumes.

Product Innovation Showcase Purina Mills' ongoing product launches and broad portfolio of complete feeds, premixes, supplements, and specialty technologies. Use these to craft bundled solutions for multi species operations and leverage the Ask an Expert service to design customized nutrition plans that upsell to existing customers.