Purple Brands Employee Directory

Beverage ManufacturingCalifornia, United States51-200 Employees

Purple Brands is a California-based beverage manufacturing company that produces branded wines and custom or private label wines for major U.S. and international retailers and restaurateurs. Headquartered in Petaluma, the company operates satellite wineries in the Russian River Valley and in American Canyon, and runs a Graton, California distillery where Benham’s Gin and Redwood Empire Whiskey are produced. Its wine portfolio includes Avalon Winery, Four Vines, Scattered Peaks, and Raeburn Winery; in February 2026, Crimson Wine Group acquired the Raeburn wine brand from Purple Brands. Founded in 2001 by Derek Benham, Purple Brands employs between 51 and 200 people and pursues sustainability, with the Graton and American Canyon facilities certified sustainable by the California Sustainable Winegrowing Alliance. In March 2026, the company appointed Wade McKasson as Chief Sales Officer to lead its national sales strategy as it expands its Redwood Empire Whiskey operations.

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