Purpose Brands, LLC Email Format

Wellness and Fitness ServicesMinnesota, United States10001+ Employees

Self Esteem Brands, LLC operates a broad portfolio of fitness, health and wellness franchise concepts, including Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. The organization provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people worldwide, using a franchise operating model to help brands and franchise owners grow and deliver member experiences. The brands span more than 46 countries and territories and encompass about 6 million members. The company is based in Woodbury, Minnesota, and emphasizes a culture centered on personal wellness, service to those seeking physical and mental wellbeing, and earning trust within its franchise network and among customers. In June 2026, the group announced expansion into Italy with Orangetheory Fitness, signing an agreement to open four studios in the greater Rome area over the next four years.

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