Insights

Expanding International Presence Purpose Brands is actively growing its footprint overseas, with recent openings in Saudi Arabia and Dubai. This expansion suggests opportunities to introduce localized wellness technologies, franchise support solutions, and globalized member engagement platforms to support their new markets.

Diverse Franchise Portfolio With a broad portfolio that includes fitness, nutrition, and wellness brands like Anytime Fitness and Orangetheory Fitness, there are cross-selling opportunities for integrated health solutions, digital engagement tools, and personalized wellness products tailored to multiple customer segments.

Technology-Driven Growth Utilizing a robust tech stack including Amazon S3, Cloudflare, and Mailgun indicates reliance on scalable cloud infrastructure and digital communication channels. This presents potential sales avenues for innovative cloud solutions, marketing automation, and member engagement technologies.

Financial Scale and Market Share Generating upwards of 100 million USD in revenue and operating across 50 countries with millions of members positions Purpose Brands as a key player in the wellness industry. Sales efforts can focus on premium digital services, franchise management systems, and advanced analytics to further enhance their growth trajectory.

Strategic Collaborations Recent partnerships with telehealth providers and local franchise groups highlight a strategic focus on integrating health services and expanding service offerings. This creates opportunities for health tech integrations, telehealth solutions, and FSA/HSA-compatible products to deepen their wellness ecosystem.

Purpose Brands, LLC Tech Stack

Purpose Brands, LLC uses 8 technology products and services including Amazon S3, Amazon CloudFront, jsDelivr, and more. Explore Purpose Brands, LLC's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Amazon CloudFront
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Open Graph
    Content Management System
  • Mailgun
    Email
  • JSON-LD
    Javascript Frameworks
  • Cloudflare Bot Management
    Security

Purpose Brands, LLC's Email Address Formats

Purpose Brands, LLC uses at least 2 format(s):
Purpose Brands, LLC Email FormatsExamplePercentage
First.Last@sebrands.comJohn.Doe@sebrands.com
79%
Last@sebrands.comDoe@sebrands.com
9%
First@sebrands.comJohn@sebrands.com
7%
FLast@sebrands.comJDoe@sebrands.com
3%
FirstL@sebrands.comJohnD@sebrands.com
1%
First.L@sebrands.comJohn.D@sebrands.com
1%
FLast@purposebrands.comJDoe@purposebrands.com
89%
First.Last@purposebrands.comJohn.Doe@purposebrands.com
11%

Frequently Asked Questions

What is Purpose Brands, LLC's official website and social media links?

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Purpose Brands, LLC's official website is purposebrands.com and has social profiles on LinkedIn.

What is Purpose Brands, LLC's NAICS code?

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Purpose Brands, LLC's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Purpose Brands, LLC have currently?

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As of December 2025, Purpose Brands, LLC has approximately 29K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: T. L.Chief Commercial Officer (cco): L. T.Chief Financial Officer: K. C.. Explore Purpose Brands, LLC's employee directory with LeadIQ.

What industry does Purpose Brands, LLC belong to?

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Purpose Brands, LLC operates in the Wellness and Fitness Services industry.

What technology does Purpose Brands, LLC use?

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Purpose Brands, LLC's tech stack includes Amazon S3Amazon CloudFrontjsDelivrCloudflareOpen GraphMailgunJSON-LDCloudflare Bot Management.

What is Purpose Brands, LLC's email format?

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Purpose Brands, LLC's email format typically follows the pattern of First.Last@sebrands.com. Find more Purpose Brands, LLC email formats with LeadIQ.

When was Purpose Brands, LLC founded?

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Purpose Brands, LLC was founded in 2002.

Purpose Brands, LLC

Wellness and Fitness ServicesMinnesota, United States10001+ Employees

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world.  

We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security.  

Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences.  

Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2002
Employees
10001+

Section iconFunding & Financials

  • $100M$250M

    Purpose Brands, LLC's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Purpose Brands, LLC's revenue is estimated to be in the range of $100M$250M

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