Sustainable packaging Purps partners with A New Earth Project to adopt sustainable packaging, signaling a priority on eco-friendly materials and circular economy practices. Sales opportunity: offer green packaging solutions, recycled material sourcing, and sustainability credentials to appeal to eco-conscious retailers and distributors.

Niche beverage focus As a small team in the functional beverages space, Purps targets daily routines and athletic performance with phytonutrients and vitamins. Sales opportunity: present distribution channels in health stores, gyms, and sports venues; propose co-branded product lines or private-label opportunities aligned with wellness trends.

Growth potential Current revenue range indicates a small-to-mid tier growth company seeking scale. Sales opportunity: offer strategic partnerships, wholesale arrangements, and multi-channel e-commerce support (Shopify, email marketing) to accelerate top-line expansion and market reach.

Tech-enabled marketing Utilizes a modern tech stack including Shopify, AdRoll, Klaviyo, and Mailchimp for omnichannel marketing. Sales opportunity: propose enhanced digital marketing services, performance marketing collaborations, and CRM-driven sales programs to boost customer acquisition and retention.

Limited headcount With 2–10 employees, Purps may benefit from outsourced or partner-driven solutions to scale operations, logistics, and product development. Sales opportunity: offer white-label manufacturing support, distribution logistics, packaged into a turnkey growth package, and strategic advisory to overcome capacity constraints.