Expansion & Acquisition Pursuit has recently expanded through acquisitions and asset sales, including acquiring Eagle Wing Tours for $23.9 million and selling Flyover Attractions assets for $78.4 million. This indicates ongoing growth strategies and potential cross-selling opportunities across their expanded portfolio of attractions and hospitality experiences.

Electric Experience The company is actively developing and launching electric experiences, such as the electric Ice Explorer in Jasper National Park. This demonstrates a commitment to sustainable, tech-forward visitor experiences, presenting opportunities to offer advanced digital engagement, energy management, and eco-tourism solutions.

Global & North Market With operations across the Canadian Rockies, Montana, Alaska, Iceland and Costa Rica and plans for North Macedonia and Southern Europe, Pursuit targets diverse geographies. This creates cross-border sales potential for regional hospitality tech, guest management, and multilingual guest services solutions.

Tech & Operations Pursuit’s tech stack includes PMS, ERP-like Ventrata, CRM/marketing tools, and data/creative suites. This presents upsell opportunities for integrated property management enhancements, guest experience platforms, and analytics capabilities to optimize occupancy and revenue across multiple attractions.

Scale & Staffing Significant workforce size and ongoing facility expansions (including seasonal camps and new lodges) point to demand for staffing, training, scheduling, and guest-service optimization solutions, as well as partnerships for equipment, safety, and guest experience programs.