Expansion Opportunities Pursuit is actively expanding through acquisitions and new properties, including Eagle Wing Tours and the unveiling of Hotel Whitefish, signaling opportunities to cross-sell experiences, bundled packages, and loyalty programs across newly acquired or developed destinations.

Experiential Upsell The focus on iconic, immersive experiences such as glass‑floored skywalks and glacier adventures creates upcharge potential for premium experiences, guided tours, private access, and bespoke itineraries targeting high‑value guests who seek unique moments.

Integrated Tech A tech stack including Salesforce, Power BI, Segment and iCIMS indicates readiness for CRM-driven lead nurturing, targeted marketing automation, data‑driven merchandising, and talent acquisition partnerships to scale guest acquisition and guest services.

Seasonal Demand Weather‑related visitation pressure noted in Q2 highlights the need for diversified destinations and flexible pricing, with potential for seasonal packages, cross‑regional promotions, and indoor or weather‑resilient experiences to stabilize revenue.

Strategic Partnerships Recent acquisitions and multi‑regional footprint across Canada, Montana, Alaska, Iceland and Costa Rica open doors for partnerships with travel networks, tour operators and corporate sales teams seeking integrated experiential itineraries and group bookings.