Premium custom pools Target mid-size construction firms and luxury homeowners in the DFW area who value custom, high-end pool design, 3D visualization, and strong client relationships to upsell ongoing outdoor living projects.

3D design edge Leverage the Pool Studio 3D modeling capability as a differentiator in proposals to win projects against competitors by offering virtual walkthroughs and confident decision-making for clients.

Local market focus Prioritize Fort Worth and wider DFW metroplex expansions, including Granbury, where travel and service reach can be highlighted to secure both new installs and pool remodels for existing homes.

Revenue scale With annual revenue in the 10-25 million range and a lean employee base, pursue partnerships or channel deals with larger pool supply manufacturers or landscape firms to scale project scope and win larger contracts.

Service ecosystem Promote a full-suite outdoor living solution (pools, spas, outdoor kitchens) to cross-sell enhancements and maintenance services, creating recurring revenue opportunities through post-install support.