Strategic client base Target a small but high-value portfolio of clients with multi-million capital projects in construction, infrastructure, or public investment, leveraging the firm’s track record of protecting and promoting nearly $2 billion in project investments.

Boutique agility Position as a nimble PR partner for mid-sized firms seeking personalized, integrated strategies without the overhead of a large agency, offering rapid deployment, hands-on leadership, and tailored communications plans.

Local credibility Emphasize Madison, Wisconsin roots and historic office location to attract regional clients valuing local market knowledge, community engagement, and proximity for tight collaboration and on-site support.

Tech-enabled media Leverage WordPress, RSS feeds, and data-driven storytelling to offer content marketing, press distribution, and digital newsroom services as add-ons to traditional PR programs for measurable reach.

Growth through partnerships Cross-sell services by targeting smaller PR shops or complementary consultancies that can white-label services or collaborate on larger RFPs, expanding reach beyond current client scope while maintaining lean operations.