Niche Audience Independent media focused on informing and connecting Black Charlotteans with people-first content and events, presenting a targeted opportunity to offer culturally relevant advertising, sponsorships, and partnerships with brands seeking to reach Black communities in Charlotte.

Digital-First Platform Established digital-only news presence since 2008 with newsletters and social channels. This creates potential for programmatic advertising, native content, sponsored newsletters, and targeted digital marketing packages across email and social.

Growing Partnerships Recent collaborations with CLT Black Owned and HopeWay indicate openness to strategic alliances. Explore co-branded campaigns, community events, and cause-marketing initiatives that align with local impact and diversity outreach.

Strong Revenue Range Reported revenue in the 10 to 25 million range with a lean team size. Potential for tiered sponsorship, advertising packages, and content commerce opportunities leveraging their audience and e-commerce capabilities with Shopify and WooCommerce.

Talent and Influence Key hires and leadership presence in local media circles signal credibility and reach. Sales conversations can leverage access to decision-makers for brand storytelling, content partnerships, and executive-level sponsorships across their platforms.