Popular Licensing Partnerships Qiiwi Games has established collaborations with major entertainment brands such as Banijay and All3Media, launching games based on well-known TV properties like Extreme Makeover: Home Edition and Midsomer Murders. These licensed titles can attract large user bases and offer opportunities for sponsorships, branded in-game content, and cross-promotional marketing.

Focus on Casual Genres The company's expertise in developing casual mobile games within match-3, puzzle, and trivia genres aligns with the dominant market trends, making them a prime partner for advertisers and brands seeking to reach broad audiences through targeted in-game placements and themed content.

Recent Franchise Launches With multiple launches based on popular TV franchises, including MasterChef and Extreme Makeover, Qiiwi Games demonstrates a strategic focus on leveraging recognizable IPs. This creates opportunities for targeted marketing campaigns, brand integrations, and special event partnerships within these gaming titles.

Development and Market Expansion Having studios in Sweden and Cyprus along with an acquisition in the UK positions Qiiwi Games for regional expansion and localization efforts. This geographic diversity supports outreach to varied European markets, opening doors for localized advertising deals and regional branded content.

Potential Large-Scale Opportunities Though currently with modest revenue levels, Qiiwi's ongoing partnerships, franchise-driven titles, and focus on popular genres indicate significant growth potential. Collaborations with brands or licensing partners can provide scalable monetization avenues through in-game advertising, sponsored content, and exclusive partnerships.