Regional Market Target Rock Hill, SC-based builders and contractors in wholesale building materials markets to expand distribution of carpet, vinyl, and related flooring products.

Mid-Market Focus Leverage mid-sized contractor and remodeling firms (given 11-50 employees) as anchor accounts for recurring flooring material orders and private-label or bundled procurement deals.

Digital Readiness Explore digital procurement partnerships and SKU-enabled online catalogs, aligning with their tech stack (MySQL, PHP, JSON-LD) to streamline online ordering and data integration for faster sales cycles.

Growth Opportunity Position against larger players by offering localized inventory, rapid delivery, and competitive pricing for residential and small commercial projects in the Carolinas.

Cross-Sell Potential Cross-sell related building materials and installation services to existing customers and benchmarks from comparable firms to expand share of wallet in flooring, underlayments, and related products.