Strategic partnerships Leverage existing collaborations with CERN, Diamond Light Source, STFC Daresbury, RAL, and the University of Glasgow to co-sell or co-develop upgrade paths for detectors and readout electronics, targeting large research facilities and beamlines that require ultrafast imaging and high-efficiency data capture.

High-end niche Position Merlin T4 and MerlinEM RDP as must-have instruments for ultrafast TEM, 4D-STEM, MicroED, and dynamic diffraction imaging, focusing on premium buyers at synchrotrons and advanced labs seeking nanosecond timing and superior data integrity.

Global expansion Capitalize on a global footprint across Europe, North America, and Asia by pursuing regional distributors or direct sales channels in key markets to accelerate adoption among top-tier research institutions.

Target promising sectors Focus outreach on materials science, semiconductors, structural biology, and pharmaceuticals where high-speed detectors and low-energy Cryo-EM capabilities offer clear performance and data-quality advantages over competitors.

Growth catalysts Utilize recent product launches (MerlinEM RDP, Merlin 4S) and strategic partnerships to create bundled offerings, service plans, and upgrade pathways that encourage existing customers to scale hardware and software ecosystems.