Boutique catering Target corporate and wedding planners at boutique and mid-market venues in Charlotte, leveraging Queen City Catering’s status as a premier boutique caterer to position as a high-end, personalized service provider for upscale events.

Digital partnership Capitalize on the recent Wico Business Solutions partnership to position digital transformation services, website optimization, and growth strategy as value-adds for the client’s marketing and lead generation efforts.

Growth potential With revenue in the 1M–10M range and a small team, explore scalable event packages, add-on services, and tiered pricing to capture larger corporate and wedding events while maintaining personalization.

Tech leverage Offer technology-enabled experiences such as enhanced online ordering, event planning portals, and analytics-driven menu customization to differentiate from competitors and improve client engagement.

Market positioning Position against mid-market caterers with strong revenue and larger teams by highlighting bespoke service, local Charlotte roots, and flexibility for intimate to large-scale events to attract both corporate and social clients.