Local and Creative Focus ROOTS Catering emphasizes locally-sourced, creatively prepared food which appeals to clients seeking authentic and high-quality catering for weddings, corporate events, and social gatherings. Highlighting this focus can attract customers prioritizing fresh, sustainable ingredients and personalized service.

Strong Market Presence With an estimated revenue between 10 and 25 million dollars and a dedicated team of up to 50 employees, ROOTS Catering demonstrates solid regional market positioning in Charlotte. This presents opportunities to expand client base through targeted marketing to local event organizers and corporate accounts.

Experience and Leadership Led by founder and Executive Chef Craig Barbour, the company benefits from professional culinary expertise and a reputation built on personalized service. Leveraging this leadership story can help differentiate ROOTS Catering in a competitive landscape and attract premium clients.

Digital Engagement Utilizing a modern tech stack including Squarespace, open graph integrations, and live chat functions, ROOTS Catering effectively engages customers online. This digital infrastructure offers potential for targeted online campaigns and lead generation initiatives.

Growth Opportunities The company’s expansion into the Southend neighborhood with Roots Cafe and a consistent focus on high-quality service indicates growth potential. Pursuing partnerships with local event venues and corporate clients could further increase sales opportunities and regional dominance.