Strong Local Presence ROOTS Catering's focus on locally-sourced food and personalized service positions them as a preferred provider for community-focused events in Charlotte, making them an ideal partner for clients seeking authentic, regionally-rooted catering solutions.

Diverse Event Portfolio With experience catering weddings, corporate functions, and social events, ROOTS Catering offers versatile catering options, creating opportunities to upsell across different event types and expand market reach within the local event industry.

Growth Potential Having achieved a revenue range of 10 to 25 million dollars with a lean team of 11 to 50 employees, ROOTS Catering shows strong profitability potential, signaling opportunities for expansion, additional services, or upscale offerings to increase revenue streams.

Technology Adoption Utilizing modern web tools like Squarespace and engaging chat features demonstrates ROOTS Catering’s emphasis on digital engagement, providing sales opportunities through targeted online marketing, lead generation, and seamless booking processes.

Market Positioning Compared to larger competitors, ROOTS Catering’s focus on personal service and local sourcing allows for targeted sales pitches emphasizing quality and authenticity, appealing to clients valuing community-oriented and sustainable food experiences.