Insights

Heritage and Appeal Queen Victoria Market's status as a historic and cultural landmark attracts a diverse and loyal customer base, including international tourists and local residents, providing opportunities for brands focused on authentic, locally-sourced, or heritage-themed products and experiences.

Event Innovation Recent initiatives such as the Sweet As Festival and the Food Truck Precinct demonstrate the market's commitment to innovative events and experiential offerings, creating avenues for partnerships with event organizers, food brands, and experiential service providers.

Social Enterprise Platform The launch of The Purpose Precinct and partnerships supporting refugees and social enterprises suggest a receptive environment for brands with social impact, fair trade, or community empowerment missions to engage with a socially conscious customer segment.

Expansion & Renovation Ongoing infrastructure renewal through a $250 million precinct program signals a growth phase with increased visibility and visitor capacity, offering opportunities for retail sponsors, service providers, and technology integrations aligned with modernized market spaces.

Digital Engagement Use of modern digital tools such as Google Analytics, SEO, and social media indicates a focus on digital marketing and data-driven customer insights, ideal for technology vendors, marketing partnerships, and digital service providers seeking collaboration.

Queen Victoria Market Tech Stack

Queen Victoria Market uses 8 technology products and services including Gravatar, Open Graph, Zendesk, and more. Explore Queen Victoria Market's tech stack below.

  • Gravatar
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • Zendesk
    Documentation Tools
  • Modernizr
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics
  • OpenSSL
    Web Server Extensions

Media & News

Queen Victoria Market's Email Address Formats

Queen Victoria Market uses at least 1 format(s):
Queen Victoria Market Email FormatsExamplePercentage
First.Last@qvm.com.auJohn.Doe@qvm.com.au
50%
First.Last@qvm.com.auJohn.Doe@qvm.com.au
50%

Frequently Asked Questions

Where is Queen Victoria Market's headquarters located?

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Queen Victoria Market's main headquarters is located at Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Queen Victoria Market's official website and social media links?

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Queen Victoria Market's official website is qvm.com.au and has social profiles on LinkedIn.

What is Queen Victoria Market's SIC code NAICS code?

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Queen Victoria Market's SIC code is 5411 - Grocery Stores NAICS code is 44-45 - Retail Trade.

How many employees does Queen Victoria Market have currently?

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As of February 2026, Queen Victoria Market has approximately 101 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. E.Chief Financial Officer And Business Capability Officer: S. K.Chief Experience Officer (cxo): B. K.. Explore Queen Victoria Market's employee directory with LeadIQ.

What industry does Queen Victoria Market belong to?

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Queen Victoria Market operates in the Retail industry.

What technology does Queen Victoria Market use?

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Queen Victoria Market's tech stack includes GravatarOpen GraphZendeskModernizrYoast SEOVimeoGoogle AnalyticsOpenSSL.

What is Queen Victoria Market's email format?

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Queen Victoria Market's email format typically follows the pattern of First.Last@qvm.com.au. Find more Queen Victoria Market email formats with LeadIQ.

When was Queen Victoria Market founded?

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Queen Victoria Market was founded in 1878.

Queen Victoria Market

RetailVictoria, Australia51-200 Employees

The Queen Victoria Market has been Melbourne’s marketplace since 1878. It is loved by locals and remains among the top international tourist destinations in Victoria. For over 140 years, the Market still operates as a traditional market and has been recognised as an historic place by Heritage Victoria and is registered on the National heritage list.

As the largest open air market in the Southern Hemisphere, the 'Vic Market' houses more than 500 small businesses, including of a wide variety of fresh food traders and a large number of general merchandise traders, plus seasonal night market food and specialty shopping traders.

The Queen Victoria Market Pty Ltd is a wholly owned subsidiary of the City of Melbourne. Queen Victoria Market Pty Ltd is responsible for managing the day-to-day operations of the Market. 

The company vision of the Queen Victoria Market Pty Ltd is to create a thriving and diverse marketplace for future generations. This is achieved through being responsive to customer needs, creating a platform for small businesses to prosper, and realising social, economic and environmental benefits for stakeholders. 

The Queen Victoria Market and surrounding precinct is currently progressing through a five-year program of restoration and renewal, begun in 2017. Known as the Queen Victoria Market Precinct Renewal (QVMPR) program, the $250 million City of Melbourne program is the biggest investment in the council’s history.

Section iconCompany Overview

Headquarters
Melbourne, Victoria 3000 Australia
Website
qvm.com.au
SIC Code
5411 - Grocery Stores
NAICS Code
44-45 - Retail Trade
Founded
1878
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Queen Victoria Market's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Queen Victoria Market's revenue is estimated to be in the range of $10M$25M

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