Insights

Heritage Market Leverage the Queen Victoria Market’s historic status and steady tourist footfall to position premium, heritage-aligned products or limited-edition collaborations that appeal to both locals and visitors.

Festival Partnerships Capitalise on ongoing festival programs such as Sweet As, Flavours of Autumn, and Food Truck Precinct by proposing co-branded experiences, exclusive vendor pop-ups, and seasonal bundles to boost visitor engagement and revenue.

Vendor Ecosystem The market hosts over 500 small businesses; target partnerships with food traders, general merchandise sellers, and social enterprises to create cross-promotional bundles, bulk purchase programs, and shared marketing to expand reach.

Digital Engagement Utilise the tech stack (WordPress, Shopify, WooCommerce, Klaviyo, Mailchimp) to pitch integrated online-offline sales solutions, such as vendor storefronts, loyalty programs, and data-driven campaigns to grow online revenue and traffic.

Renewal Momentum Ride the five-year QVM Precinct Renewal program with value-add propositions around sustainable packaging, experience enhancements, and event-driven revenue streams that align with the City of Melbourne investment and stakeholder goals.

Similar companies to Queen Victoria Market

Queen Victoria Market Tech Stack

Queen Victoria Market uses 8 technology products and services including Hotjar, Amazon Web Services, WordPress, and more. Explore Queen Victoria Market's tech stack below.

Media & News

Queen Victoria Market's Email Address Formats

Queen Victoria Market uses at least 1 email format:
Queen Victoria Market Email FormatsExamplePercentage
First.Last@qvm.com.auJohn.Doe@qvm.com.au
100%

Frequently Asked Questions

What is Queen Victoria Market's official website and social media links?

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Queen Victoria Market's official website is qvm.com.au and has social profiles on LinkedIn.

How much revenue does Queen Victoria Market generate?

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As of August 2026, Queen Victoria Market's annual revenue is estimated to be $10M - $25M.

What is Queen Victoria Market's SIC code and NAICS code?

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Queen Victoria Market's SIC code is 5411 - Grocery Stores and NAICS code is 44-45 - Retail Trade.

How many employees does Queen Victoria Market have currently?

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As of August 2026, Queen Victoria Market has approximately 102 employees across 4 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: M. E., Chief Financial Officer And Business Capability Officer: S. K. and Chief Experience Officer: B. K. Explore Queen Victoria Market's employee directory with LeadIQ.

What industry does Queen Victoria Market belong to?

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Queen Victoria Market operates in the Retail industry.

What technology does Queen Victoria Market use?

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Queen Victoria Market's tech stack includes Hotjar, Amazon Web Services, WordPress, Shopify, WooCommerce, Mailchimp, Mimecast and Klaviyo.

What is Queen Victoria Market's email format?

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Queen Victoria Market's email format typically follows the pattern of First.Last@qvm.com.au. Find more Queen Victoria Market email formats with LeadIQ.

When was Queen Victoria Market founded?

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Queen Victoria Market was founded in 1878.
Queen Victoria Market logo

Queen Victoria Market

RetailVictoria, Australia51-200 Employees

Queen Victoria Market, based in Melbourne, has operated as a traditional marketplace since 1878. As the largest open-air market in the Southern Hemisphere, it brings together more than 500 small businesses, including fresh food traders and general merchandise operators, plus seasonal night markets and specialty stalls. The market is managed by Queen Victoria Market Pty Ltd, a wholly owned subsidiary of the City of Melbourne, responsible for day-to-day operations.

Heritage recognition comes from Heritage Victoria, and the market is listed on the National heritage list. The group's stated aim is to create a thriving, diverse marketplace that supports small businesses and delivers social, economic, and environmental benefits for stakeholders. A five-year renewal and restoration program, the Queen Victoria Market Precinct Renewal, began in 2017 with a $250 million investment—the largest in City of Melbourne history—and has included developments such as a Food Truck Precinct launched in 2024.

Section iconCompany Overview

Website
qvm.com.au
SIC Code
5411 - Grocery Stores
NAICS Code
44-45 - Retail Trade
Founded
1878
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Queen Victoria Market's revenue is estimated to be in the range of $10M - $25M

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