Attribution leadership QueryClick offers unique attribution forecasting technology that uses machine learning and historical data to optimise across channels in near real-time. A sales opportunity lies in upselling advanced attribution and forecasting capabilities to brands lacking functioning attribution models.

Performance marketing focus As a high performance digital marketing agency with specialized tech for paid and organic search, programmatic display, CRO, social, content and insights, there is potential to expand services with mid-market brands seeking integrated, data-driven growth across channels.

Google Premier Partner Being awarded Google Premier Partner status in 2022 signals strong performance and credibility with Google Ads. This can be leveraged to pursue clients prioritizing certified expertise and scalable PPC programs, especially those seeking trusted partners.

Remote-first culture Recognition for flexible working and remote-first culture can be attractive to growth-oriented brands that value collaboration with distributed teams. Use this to propose scalable, geographically agnostic campaigns and client onboarding.

Mid-market footing Current revenue tier and small-to-mid size employee base position QueryClick as a potentially compelling partner for mid-market brands looking for high-impact attribution and optimization without the complexity of an enterprise agency. Target brands in retail, e-commerce, telco, and consumer services that align with existing client roster.