Brand Partnership Upsell Quidd already counts high-profile IP owners as partners, such as Manchester City and Leaf Trading Cards, and supports a catalog of over 325 brands with millions of users. This positions the company to pursue upsell opportunities with similar sports, entertainment, and collectibles brands by offering end-to-end NFT minting, a branded marketplace, and fan-engagement drops through the Mintables studio.

Mintables Platform Mintables launched in 2022 as Quidd’s NFT minting studio and marketplace under Animoca Brands. Target IP holders interested in tokenizing licenses and limited-edition digital assets. Propose white-label minting programs and co-branded drops for rapid market entry, referencing successful capsules like Atari to showcase speed-to-market and brand coherence.

Analytics Advantage The tech stack includes Looker, Qlik, mParticle and AWS, enabling data-driven marketing and audience insights. Offer analytics-backed campaigns to brands for segmentation, personalized drops, and performance optimization, including dashboards that track engagement, conversion, and secondary-market activity across Quidd’s 8M user base.

U.S. Market Growth With a New York HQ and recent U.S.-based partnerships (Leaf Trading Cards in Dallas/New York), there is a clear path to deepen penetration in North America. Recommend a focused outreach plan to U.S. sports and entertainment brands for co-branded NFT programs, leveraging existing relationships and Animoca’s ecosystem.

Partnership Program Current momentum includes Atari capsule collaborations and ongoing brand partnerships; Quidd could formalize a partner program to onboard more brands across sports, gaming and entertainment. Propose tiered engagement with co-marketing, revenue sharing, and access to Mintables, marketplace placements, and analytics to accelerate deal velocity.