Recent Acquisition Following its acquisition by NBG Home in 2019, Quoizel Lighting is positioned within a larger portfolio focused on affordable home décor, opening opportunities for cross-selling complementary products and integrated lighting solutions to NBG’s extensive customer base.

Mid-Size Market Niche With an annual revenue estimated between 10 and 25 million dollars and a dedicated team of up to 50 employees, Quoizel Lighting represents a growing mid-market player that can be targeted for customized product offerings, bulk purchasing deals, and supply chain partnerships.

Design and Innovation Focus As a designer and marketer of decorative lighting, Quoizel offers potential sales avenues through collaborations on innovative lighting solutions, custom-designed fixtures, and premium decorative options tailored to emerging design trends.

Technology Integration Utilizing platforms like Magento and integrating with partners such as Wayfair indicates a strong online and omnichannel presence, suggesting opportunities to expand digital marketing efforts, enhance e-commerce sales, and develop strategic alliances with online retailers.

Competitive Positioning Operating alongside larger industry players with revenues up to 250 million dollars, Quoizel can be targeted for niche market expansion, specialized lighting solutions, and branding partnerships to carve out a distinct segment in the decorative lighting industry.