Expansion Opportunity The company is actively expanding its real estate footprint with a new 119,000-square-foot headquarters in Georgia and a planned relocation mid-to-late 2027, signaling increased production capacity and potential to scale wholesale and direct-to-designer partnerships.

New Collections Recent and upcoming product launches like Modern English inspired by the Bloomsbury Group and Coronet Lanterns demonstrate a cadence of fresh designs that can be leveraged to drive seasonal campaigns, showroom signs, and retail placements with spec-friendly furnishings.

Channel Development Strategic hires such as a Western Regional Sales Manager and partnerships (for example with Lacefield Designs) indicate a push into new geographic markets and collaborative shade/fabric options, presenting upsell and cross-sell opportunities with designers and retailers.

Brand Positioning The emphasis on handcrafted finishes and natural materials aligns with high‑end hospitality and residential projects, offering sales targets in boutique hotels, premium showrooms, and interior design firms seeking distinctive, story-driven lighting and furniture.

Digital & Event Engagement Active events like the Design Influencers Conference and a tech-enabled catalog/website, plus digital advertising (Google Ads, Analytics, Simpli.fi), provide routes for targeted outreach to design studios, trade accounts, and influencers for showroom placements and campaigns.