Rabin Roberts Research

Market ResearchIllinois, United States2-10 Employees

Rabin Roberts Research is a Chicago-based, small-market research firm that provides full-service qualitative and quantitative studies. Having a combined 60-plus years in the field, the company serves a broad spectrum of clients across B2B, B2C, for-profit, nonprofit, public, and private sectors, and it has evolved from traditional methods to online surveys and digital bulletin boards. The firm rebranded from Rabin Research Company to Rabin Roberts Research and is certified as a woman-owned business. Senior researchers oversee every project detail to ensure data accuracy and deliver insights intended to support informed marketing decisions, while maintaining personal attention through direct access to senior staff. Its offerings span product and service research (concept screening, design and pricing testing, naming, packaging, and use testing), market structure and segmentation, and marketing communications research, supported by qualitative approaches such as interviews, focus groups, and ethnographies and by quantitative analyses.

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