Target Market Opportunity to upsell rental customers into owned carbon wheel sets as a starter upgrade after trial experiences, leveraging willingness to pay for speed and performance among triathletes at Ironman events.

Event Presence Capitalize on Race Day Wheels’ strong event footprint by partnering with Ironman and 70.3 race organizers for on-site demos, exclusive rental-to-buy promotions, and limited-time bundles.

Pricing Levers Promote discounted sale pricing tied to rental usage to convert renters into buyers, highlighting the cost savings of buying after multiple rentals and offering bundled tire upgrades.

Strategic Partnerships Explore collaborations with carbon wheel manufacturers or retailers for co-branded promotions, expanding reach beyond current single-brand focus and increasing inventory/availability.

Growth Opportunities Leverage tech stack and ecommerce capabilities to introduce membership or subscription models for ongoing wheel access, data-driven marketing to endurance athletes, and targeted campaigns around performance milestones.