Event Partnerships Race Day Wheels already serves as the Official wheel rental for the IRONMAN U.S. Series, presenting a repeatable platform to reach race-week participants. There is an opportunity to formalize partnerships with additional triathlon events and organizers, including on-site rental stations, expo booths, and pre-order pickups to maximize visibility and conversions.

Upsell Program The rental-to-purchase model supports post-event revenue through discounted buy-ins and rental credits, which can be expanded with structured loyalty programs, membership deals for clubs, and bundled accessories to lift average order value.

Target Audience The core audience includes beginner to advanced triathletes seeking fast carbon wheels without ownership costs. Expand reach by partnering with coaches, clubs, and training programs, and by offering referral incentives to athletes and event staff to generate qualified leads.

Operational Scale With a lean team, scaling requires scalable fulfillment options such as regional inventory hubs, on-site rental technicians, and streamlined logistics with event partners to ensure timely delivery and pickup during race weekends.

Digital Marketing Leverage current tech stack and content channels to capture leads at events and online. Develop performance-focused content and retargeting around carbon wheel benefits, rental success stories, and PR results, plus influencer partnerships with athletes competing in Ironman events.