Rent-to-Buy Opportunity Leverage the rent-to-own model to upsell prospective customers who rent wheels by highlighting discounted purchase options and the credit of rental fees toward the final price.

Ironman Channel Capitalize on Race Day Wheels' presence at major Ironman and Ironman 70.3 events to offer on-site trials, limited-time bundles, and event-specific promotions to convert athletes into buyers.

Carbon Wheel Upsell Target triathletes who rent carbon clincher wheels with high-margin cross-sell opportunities for full wheelsets, tires, and service packages to increase average order value.

Low Inventory Target Position to partner with manufacturers or distributors for limited-edition or released-wheel updates to create urgency and exclusive rental or purchase bundles for performance-focused athletes.

Digital Engagement Use digital assets and pricing data from the Squarespace Commerce setup to drive retargeting campaigns, email nurturing, and referral incentives that convert renters into repeat buyers.