Insights

Strategic Collaboration RTA is a coalition of 13 racing organizations forming a unified voice to advance the sport and create value for partners, presenting a collaborative sales angle for sponsorships, cross-promotional packages, and collective media rights.

Digital & NFT Engagement The organization has a track record with NFTs and digital collectibles through Candy Digital and CAID partnerships, offering opportunities for digital memorabilia campaigns, exclusive fan experiences, and crypto/web3 initiatives to drive fan acquisition and engagement.

Media & Content Reach Past launches of a free digital streaming channel and ongoing media partnerships indicate potential channels for sponsored content, live-stream advertising, and sponsored grassroots racing series promotions to extend brand visibility.

Sponsorshipable Scale With 13 member teams fielding 30 cars across premier stock car racing, there is breadth for tiered sponsorships, co-branding opportunities, and partner activation across multiple teams and events to maximize reach.

Tech & Data Enablement The RTA tech stack and analytics-friendly environment, along with modern web assets and data partnerships, present openings for data-driven marketing solutions, digital experiences, and performance analytics offerings to sponsors and teams.

Race Team Alliance Tech Stack

Race Team Alliance uses 8 technology products and services including WordPress Super Cache, Cart Functionality, Google Workspace, and more. Explore Race Team Alliance's tech stack below.

WordPress Super Cache

Caching

Cart Functionality

E-commerce

Google Workspace

Google Fonts API

Font Scripts

Chart.js

Javascript Graphics

Modernizr

Javascript Libraries

Slick

Javascript Libraries

jQuery

Javascript Libraries

Race Team Alliance Email Formats	Example	Percentage
First.Last@raceteamalliance.com	John.Doe@raceteamalliance.com	100%

Race Team Alliance Email Formats

Example

Percentage

First.Last@raceteamalliance.com

John.Doe@raceteamalliance.com

100%

Frequently Asked Questions

What is Race Team Alliance's official website and social media links?

Race Team Alliance's official website is raceteamalliance.com and has social profiles on LinkedIn.

What is Race Team Alliance's NAICS code?

Race Team Alliance's NAICS code is 7112 - Spectator Sports.

How many employees does Race Team Alliance have currently?

As of July 2026, Race Team Alliance has approximately 6 employees across 1 continents, including North America. Key team members include Chief Experience Officer: J. F.Vice President Of Business Affairs: A. K.. Explore Race Team Alliance's employee directory with LeadIQ.

What industry does Race Team Alliance belong to?

Race Team Alliance operates in the Spectator Sports industry.

What technology does Race Team Alliance use?

Race Team Alliance's tech stack includes WordPress Super CacheCart FunctionalityGoogle WorkspaceGoogle Fonts APIChart.jsModernizrSlickjQuery.

What is Race Team Alliance's email format?

Race Team Alliance's email format typically follows the pattern of First.Last@raceteamalliance.com. Find more Race Team Alliance email formats with LeadIQ.

When was Race Team Alliance founded?

Race Team Alliance was founded in 2014.

Race Team Alliance

Q: How many employees does Race Team Alliance have currently?

Race Team Alliance has approximately 6 employees.

Q: What technology does Race Team Alliance use?

Race Team Alliance's tech stack includes Google Workspace, Modernizr, Slick, Squarespace, Chart.js.

Q: What is Race Team Alliance's NAICS code?

Race Team Alliance's NAICS code is 7112 (Spectator Sports).

Spectator SportsNorth Carolina, United States2-10 Employees

The Race Team Alliance is a collaborative organization within the spectator sports sector, focusing on stock car racing. It serves as a forum for open dialogue among its member teams, providing a channel for collective engagement and a unified voice to advance the long-term interests of the sport and its partners. Based in Charlotte, North Carolina, the alliance includes multiple organizations that field a significant number of cars in premier stock car racing series, and it aims to create value through collaboration and shared initiatives. Since its formation in the summer of 2014, the RTA has pursued activities that support the sport’s growth and the teams’ collective needs, including partnerships and projects that extend beyond traditional competition.

Recent developments indicate a broader digital and media focus, with collaborations to produce NASCAR-themed digital assets and a free streaming channel dedicated to grassroots racing and related content. These initiatives reflect the alliance’s efforts to expand engagement with fans and collectors through digital experiences and media platforms, alongside its core role as a representative body for racing teams.

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