Strong Brand Heritage Rada Mfg. Co. has a longstanding reputation as a family-owned American manufacturer of high-quality, handcrafted cutlery and kitchen utensils since 1948, which positions it as a trusted brand in the culinary tools market.

Market Leadership With a revenue range of 100 million to 250 million dollars and a dedicated workforce of up to 200 employees, Rada is a significant player in the kitchenware manufacturing industry, offering ample opportunities for partnerships and product positioning.

Expansion Potential Recent leadership appointments, such as hiring a City Administrator who previously held a top role at Rada, indicate strategic growth initiatives that could open avenues for collaborative projects or new distribution channels.

Product Quality Focus Rada’s commitment to American-made, lifetime-guaranteed products suggests a target customer segment that values durability and quality, which can be leveraged for premium marketing and sales efforts.