Global Expansion Victorinox has recently expanded its presence by opening new locations in Madrid, Spain, as well as retail spaces in airports in Amman, Jordan, and São Paulo, Brazil. This expansion provides a great opportunity for potential sales growth in these key international markets.

New Product Launch The launch of the Mythic Collection by Victorinox presents a fresh avenue for sales. This collection, focused on modern business travel, caters to a niche market segment and offers a unique selling proposition that can attract new customers and drive revenue.

Strategic Partnerships Victorinox's partnership with World Duty Free in major airports in Madrid, Amman, and São Paulo opens doors for increased sales through exposure to a wide range of travelers. Leveraging these partnerships can enhance brand visibility and boost sales.

Talented Team Expansion With recent key hires in its Asia Pacific team, including the appointments of Chihei Tai and Lorraine Lee, Victorinox is strategically positioning itself to tap into the growing consumer preferences in the region. Leveraging the expertise of these new team members can drive sales in the Asia Pacific market.

Product Innovation Victorinox's launch of two new collections, the expanded Architecture Urban2 luggage line and the Travel Essentials accessories range, showcases a commitment to innovation. These new products offer opportunities for cross-selling and upselling to existing customers, as well as attracting new ones seeking cutting-edge travel solutions.