Ecommerce Growth Rae Wellness operates on Shopify with options like Shop Pay and Venmo, indicating a strong direct-to-consumer channel. Opportunities exist to optimize the funnel with targeted digital campaigns, a subscription program, and cross-sell bundles to lift AOV and repeat purchases.

Women Wellness CBD Having partnered with Radicle Science to study CBD effects on women’s health, Rae signals openness to evidence-based products. This creates sales opportunities with retailers and clinics seeking validated offerings; consider providing clinical data packages, white-label CBD lines, and joint-trial co-marketing.

Strategic Partnerships As a socially conscious, women-led brand focused on affordable wellness, Rae is attractive to retailers seeking purpose-driven partners. Potential channel opportunities include co-branding with women’s health retailers, spa networks, and wellness studios, plus wholesale and exclusive SKU arrangements.

Quality & Compliance Past recall of prenatal and immunity supplements highlights QA and regulatory considerations. A sales angle is to offer QA services, reformulation support, and robust supply-chain traceability to reassure retailers and consumers and reduce risk.

Growth Financing With Series A backing and revenue in the tens of millions, Rae appears to be in growth mode and may welcome scale-focused partnerships. Consider contract manufacturing, private-label opportunities, 3PL distribution, and wholesale channel development to accelerate expansion.