Luxury expansion Raffles is expanding with flagship openings in Sentosa, Singapore and Jaipur, India, plus a new 168-key resort on Shura Island, Saudi Arabia. This indicates opportunities to cross-sell high-end corporate retreats, luxury incentive programs, and destination management partnerships for exclusive experiences.

Global footprint With properties across Singapore, Paris, London, Boston, Istanbul, Dubai, Doha, Udaipur, Phnom Penh and Bali, Raffles targets affluent travelers and corporate clients worldwide. This creates potential for multinational corporate travel programs, executive retreats, and brand-aligned sponsorships across regions.

Awarded F&B Raffles Jaipur and Udaipur boast top hotel bars and MICHELIN recognition, plus Condé Nast and Tatler accolades. This suggests upsell opportunities in premium dining experiences, venue sponsorships, event hosting, and collaboration on luxury hospitality campaigns.

Arts and culture Raffles emphasizes arts, design, and local community initiatives. Potential sales angles include partnerships for cultural immersion programs, artist-in-residence packages, exclusive gallery or performance events for affluent guests, and sponsorships tied to CSR initiatives.

Technology stack Utilizes tools like Salesforce, Amplitude, SharePoint, WordPress, Azure and Sprout Social, signaling readiness for data-driven marketing, loyalty programs, and personalized guest experiences. Opportunities exist for integrated CRM-led sales campaigns, targeted marketing automation, and performance analytics for high-value client acquisition.