Expansion Opportunities Raines is actively expanding its footprint with new properties including the recent Florence and Sugar Mountain projects, plus a planned boutique hotel in Rock Hill. Sales teams should target growth markets in the Southeast and identify boutique and lifestyle hotel opportunities that align with Raines’ Woven by Raines development approach.

Boutique Focused The company operates a distinct boutique division (Woven by Raines) offering customized branding and top-tier F&B programming. This presents a cross-sell opportunity to provide bespoke development, branding, and culinary service packages to potential partners seeking boutique, experiential properties.

Strategic Partnerships Recent collaborations involve multiple local and regional players (Warren Norman Company, Noble Food and Pursuits, Comporium, WinthropLIFE) to launch the Rock Hill boutique hotel with a disability-employment mission. This indicates openness to joint ventures, social impact collaborations, and RE development partnerships.

Brand Affiliation Raines has experience managing properties linked to major brands such as Hilton, Marriott, Hyatt, and Choice, suggesting a strong ability to secure management agreements and brand-aligned operator contracts. Target Raines for portfolio expansion in brand-standard hospitality management deals.

Tech & Experience Adoption of tech stack elements like OpenTable, Cloudflare, Contentful, and Shopify indicates modern guest experience, property marketing, and distribution capabilities. Sales opportunities exist to provide enhanced tech-enabled services, digital marketing, and occupancy optimization for existing or new properties.