Loyalty Reach Leverage Rakuten Rewards' large user base and ecosystem with ShopStyle and Cartera Commerce to offer merchants a ready-made loyalty and cashback channel. Target mid-market retailers seeking to boost customer retention and repeat purchases through a proven rewards program and affiliate network.

Analytics Opportunity Position Rakuten’s tech stack (Adobe Analytics and Google Analytics 4) and data capabilities as a value-add for advertisers and partners. Propose analytics-driven campaigns, attribution modeling, and creative optimization for cashback promotions to improve ROI.

Travel Partnerships Expansion Capitalize on travel and media synergies by courting travel brands, e-commerce stores, and the publishing/book sector via Rakuten Travel, Kobo, and StoryGraph integrations. Offer co-branded campaigns and cashback partnerships to drive engagement across travel, reading, and lifestyle audiences.

Retail Network Growth Expand retail collaborations by highlighting recent partnerships with FamilyMart and the NBA sponsorships as credibility boosters. Propose in-store and online loyalty integrations, point redemptions, and cross-channel campaigns to drive foot traffic and online sales.

Strategic Partnerships Tap Rakuten Capital’s startup-investment pedigree to access a network of growth-stage merchants and technology vendors. Propose a venture-friendly partner program or accelerator-style deals for merchants seeking funding, scale, and innovative marketing tech.