Rakuten Rewards Email Format
Technology, Information and InternetCalifornia, United States201-500 Employees
Rakuten Rewards runs a shopping rewards platform that provides cash back, deals, and rewards across a broad catalog of retailers. In the United States, the program serves millions of members who earn value from their online purchases, making it the largest free loyalty program in the country. As part of Rakuten, the rewards ecosystem includes brands such as ShopStyle and Cartera Commerce, and it operates with a multinational footprint rooted in the San Mateo area. The company traces its origins to 1997 and is based in the San Mateo, California region, with a global presence through multiple offices. A notable recent development is its high-profile partnership with the Golden State Warriors, which the NBA recognized in 2023 as Team Partnership of the Year.