Prime Location Advantage Situated directly across from Crabtree Valley Mall and close to RDU International Airport and Research Triangle Park, the hotel attracts both corporate travelers and leisure visitors seeking convenient access to shopping, business hubs, and transportation links.

Modern Facility Offerings With newly designed interiors, 379 spacious rooms, and versatile event spaces including three ballrooms and outdoor venues, the property is well-positioned to host high-profile conferences, social events, and large gatherings, creating opportunities for event-related services and partnership sales.

Tech-Enabled Operations Utilizing advanced technology such as Hadoop, Elasticsearch, and Google Cloud services indicates a focus on data-driven management and optimized guest experiences, offering potential collaborations for technology solutions and digital service enhancements.

Engagement in Industry Events Active participation in events like FITUR 2026 and community celebrations like Kwanzaa demonstrates a commitment to local and global community engagement, opening avenues for local sponsorships, cultural event partnerships, and targeted marketing collaborations.

Growth and Leadership Recent hires of key personnel in marketing, finance, and operations suggest a strategic focus on enhancing guest services, drive sales, and expanding market presence, making it a promising prospect for introducing innovative hospitality solutions and consulting services.