Recent Expansions RAM Tracking has been actively expanding its features and services, with recent launches of new functionalities like easy-to-access dropdown menus, user notification features, congestion zone & ulezs, and CSV import capabilities. These constant innovations present opportunities for upselling to existing customers and attracting new clients seeking enhanced telematics solutions.

Mergers & Acquisitions Through acquisitions like Rewire Security and Asset Monitoring Solutions Group, RAM Tracking has shown strategic growth in acquiring businesses with complementary offerings. Leveraging these acquisitions, sales professionals can explore cross-selling opportunities by integrating acquired technologies into the existing product portfolio, providing additional value to customers.

Market Positioning With over 105,000 GPS vehicle tracking units on the road serving 12,500 customers, RAM Tracking solidifies its position as a market leader in the industry. Sales teams can utilize this strong market presence to showcase credibility and reliability, emphasizing the company's proven track record to attract prospects seeking established telematics providers.

Competitive Landscape While RAM Tracking faces competition from companies like Trackunit, Verizon Connect, and Geotab, its continuous product updates and strategic acquisitions demonstrate a commitment to staying competitive and relevant in the market. Sales representatives can leverage this competitive edge to position RAM Tracking as a dynamic and innovative choice for customers looking for cutting-edge telematics solutions.

Financial Strength With a revenue between $10M - $50M, RAM Tracking showcases financial stability and steady growth. This financial strength not only assures customers of the company's sustainability but also provides sales professionals with a strong selling point to communicate reliability and investment security when engaging with potential clients.