Geographic expansion RAM Tracking's recent acquisition of Rewire Security and Asset Monitoring Solutions Group indicates a strategic focus on expanding its market presence. Leveraging these acquisitions can open up new sales opportunities in different geographical regions.
Product enhancement The continuous release of new features like User Notification, Geofences updates, and CSV import demonstrates RAM Tracking's commitment to enhancing its product offerings. Highlighting these updates in sales pitches can attract customers looking for cutting-edge solutions.
Competitive differentiation With over 105,000 GPS vehicle tracking units in operation, RAM Tracking establishes itself as a market leader. Emphasizing the company's extensive customer base and experience can differentiate its offerings from competitors, making it an appealing choice for potential customers.
Partnership opportunities The backing of H2 Equity Partners provides RAM Tracking with strong financial support for growth initiatives. Exploring partnerships with complementary businesses or leveraging the investor network can create collaborative opportunities for expanding sales channels.
Sustainability focus As a player in the telematics industry, RAM Tracking can capitalize on the increasing demand for eco-friendly solutions. Highlighting the environmental benefits of GPS vehicle tracking technology can resonate with sustainability-conscious customers, potentially driving sales.