Full fleet platform RAM Tracking offers an integrated fleet management platform combining real-time vehicle tracking, dash cams, and job management (Klipboard), presenting a single solution for fleets to improve visibility, safety, and productivity. Sales opportunities: target mid-market fleets seeking all-in-one operational technology to replace multiple point solutions.

Expansion through mergers Recent merger with Klipboard rebrands as RAM Job Management, signaling a strategic move to consolidate fleet visibility with job management. Sales angle: approach customers who need seamless end-to-end workflow from tracking to job completion and invoicing.

Strong market presence Serving 23,000+ customers across UK and North America with 20 years in fleet tech positions RAM Tracking as a market leader in vehicle tracking and compliance tools. Sales approach: leverage credibility and reference cases, especially in regulated or safety-focused sectors.

Reliability and cost savings Case studies show reductions in accidents, fuel costs, and delivery inefficiencies through long-term partnerships (e.g., ASB Delivery Services). Sales opportunity: present substantial ROI narratives to fleets aiming to reduce operating costs and improve safety metrics.

Growth signals and roadmap Recent product expansions include trailer tracking solutions and geofencing enhancements (congestion zones/ULEZ), plus scalable cloud infrastructure via AWS. Sales angle: upsell to existing clients with new tracking capabilities and compliance features for regional expansions.