Healthcare focus Target healthcare facilities with a need for accessible bathing solutions and safety upgrades, leveraging Rane Bathing Systems' specialization in hospital and long-term care environments and their USA-made, durable tubs.

Accessible living Identify opportunities with senior living communities and disability service providers seeking bathroom accessibility improvements, including inward/outward swinging doors, lift access, and bariatric or compact tub options.

Domestic manufacturing Position the made-in-USA manufacturing pedigree and a large Sparta Tennessee facility as a differentiator for buyers prioritizing local supply chains, lead times, and quality assurance.

Mid-market focus Engage mid-sized facilities and regional healthcare distributors given a revenue profile under one million and a customer service footprint across North America, suggesting scalable service contracts and training opportunities.

Safety and kitchens Cross-sell by highlighting the safety and accessibility line for bathrooms and kitchens to drive adjacent project opportunities in retrofits and new builds for mobility-impaired users.